Summary: Stacy Lyn Harris is a cookbook author, mother of 7, and influencer of thousands. I began working on her social media actively in early 2018 through Mindvolt, my former employer, and the progress has been astronomical.
Problem: Stacy Lyn has an incredibly busy life, not at all surprising due to her large family, many commitments, and demanding social media presence. Part of my duty is to alleviate some of her social media commitments while still maintaining a beneficial and productive presence. Much of this involves ghostwriting and a steady flow of quality content.
Process: Through the use of analytical tools and some careful examination of performance, I adopted a 1/day-2/day-1/day pattern of posting for both Stacy Lyn’s Facebook and Instagram profiles, utilizing her most popular content on each platform. Aside from this, I would schedule many posts ahead of time (a given these days with the heavy demand of social media) and respond to fans who engaged with her. Of course, hashtag holidays were used to boost her visibility.
Another boon to Stacy Lyn’s growth was the introduction of the Facebook Launchpad program. I worked with reps from Facebook to garner Stacy Lyn all the benefits from the Launchpad program, including weekly bonuses and ad breaks. This program was incredibly beneficial to the growth of her audience.
Of course, paid content had a major role in promoting Stacy Lyn’s brand as well. I implemented many ad campaigns focused on increasing newsletter subscription, post engagement, and book sales. The last was so effective that Amazon ran out of her books at least once!
Results: Since February 26, 2018, Stacy Lyn’s followers have increased by about 280%. There was an increase of 23% daily organic reach and an increase of 2,224% daily paid reach compared to last period.
Daily reactions have increased by 269%, daily comments by 85%, and daily shares by 286%.
Her Instagram profile also underwent a renaissance, focusing more on an aesthetically-pleasing, consistent pattern of content types.
Elizabeth Hyska 