Vanleigh

Summary: Through Mindvolt, my former employer, I have become an instrumental part of promoting the Vanleigh brand. An affordable line of luxury fifth wheels, Vanleigh’s target demographic has a fiercely loyal culture all its own.

Problem: Vanleigh was already renowned in the industry for its excellent customer service, but as with all things social media, customer service must extend to any social media properties. Another important aspect, of course, was community building and engagement. While both of these areas are very common, when it came to Vanleigh, they became all the more important when considering the size of the purchase for retirees as well as the impact such a purchase has on their lives, especially when they are full-timers.

Process: My involvement with the management and promotion of Vanleigh’s social media properties came in two installments, the first being my initial helming of their Facebook and Instagram, followed by about a month and a half absence, with an active return on Facebook alone towards the end of August.

During the first phase of management, I focused on using beautiful photography and videography by Mindvolt partner High 5 Productions as well as user-generated content. This phase also saw Vanleigh hold its first ever owners rally in May of 2018, which required my presence on-site in order to cover the event live on social media. It was hectic, a little hot, but very fun for all of the attendees!

The second phase had a more structured approach to weekly posts, with each week focusing on a different RV model. This transitioned to a more frequent use of links to the website coupled with thumbnail image replacement. I also utilized engagement-stirring questions to great effect!

Results: Since September of 2017, the page enjoyed an increase of 98% in likes. There was an increase of 365% for daily organic reach versus the previous period.

Daily reactions have increased by 433%, daily comments by 500%, and daily shares by 67%.